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Agency Accounts vs. Self-Registered: A Comparison
"Just register a new account" sounds free — on strict verticals, that cost usually just shows up later, as lost test budget.
Registering a new account looks free at first glance. On stricter verticals, that cost is usually just deferred — it shows up later as budget lost to an early suspension.
Suspension speed
A self-registered account with no history can be suspended within the first day on higher-risk verticals. An agency account with real trust behind it tends to get more benefit of the doubt.
Starting spend limits
A self-registered account starts with a minimal daily cap that rises slowly. An agency account starts higher, based on the provider's account history rather than the new account's own.
Total cost, not just the sticker price
Counting verification time, budget lost to early suspensions, and repeated re-registration, the real cost of self-registration is often higher than a rental with a replacement guarantee.
When self-registration still makes sense
For low-risk, lightly-regulated offers with a small test budget, self-registration remains reasonable. For stricter verticals, renting is usually the more rational default from the first launch.
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