Common Ad Review Rejections, Explained

A rejected ad and a suspended account are different problems — the first is almost always fixable and resubmittable, the second requires a replacement account. Here's what usually drives a straight ad rejection.

1. Creative doesn't match the landing page

Review checks that the ad's promise matches what's actually on the page — a mismatch, like promising a bonus that isn't there, is a common trigger.

2. Restricted visual content

Overly graphic visuals, exaggerated before/after claims, or imagery mimicking a system alert are standard flags across most platforms' automated review.

3. Missing required disclaimers

Betting, finance, and some nutra categories require explicit risk disclosures in the ad or on the landing page — missing one triggers an automatic rejection.

4. Restricted language

Automated filters reject ads containing specific trigger words even on an otherwise compliant offer — check the platform's word list before submitting.

5. Landing page issues

Slow load times, an intrusive pop-up on arrival, or a missing privacy policy can get an ad rejected for reasons unrelated to the creative itself.

6. Too much text on the image

A long-standing rule on Facebook-style platforms — too much on-image text lowers reach or triggers a format rejection.

7. Resubmitting an unchanged rejected ad

Resubmitting the exact same creative without changes gets logged by the system and can affect overall account quality scoring, even when each individual rejection is minor.