Google Ads Anti-Suspension Checklist: 9 Things

Google's automated review is tougher than Facebook's — it cross-references your domain, landing page, ad copy, and account history all at once. This Google Ads suspension checklist — nine checks — cuts your odds of a rejection or an early suspension on a Google Ads agency account.

Before you launch a campaign

• A warmed-up, high-trust agency account
• A clean domain with history and a valid SSL certificate
• Properly structured campaigns and ad groups
• Relevant keywords without stuffing
• A visible privacy policy and contact details on the landing page
• Ad copy that matches what's actually on the page
• No flagged or prohibited phrasing in headlines
• Verified pixels and correctly configured conversion tracking
• Up-to-date billing details on the account

Creative and copy

Skip clickbait, income guarantees, and unverified health claims. Ad copy needs to match the landing page content — a mismatch between what the ad promises and what the page delivers is one of the most common triggers for a manual suspension.

If an account does get suspended anyway, reach out to your LuxAccs account manager — we'll issue a fresh agency account and move over whatever balance is left.

After launch

Don't touch bids or targeting hard in the first 48 hours — the algorithm needs time to learn. Aggressive edits during the learning phase increase the odds the account gets flagged for another review.